เลาใหหลอน: กลวธทางภาษาในการประกอบสรางความนากลว จากรายการ “คนพธ มดผาหม”

This research article is aimed at analyzing language strategies used in creating horror from the “Wednesday Night” Show on YouTube. The data were collected from 10 horror stories from 42 episodes broadcasted from February, 13th 2022 to December, 31st 2022. The results indicate that the language strategies used to create horror can be divided into 2 features as follows: 1) language that helps build imagination such as detailed narration and specific word choices, and 2) language that enhances realism such as using references, conversations, and particular words and phrases. The distinctive features in creating horror found in this study are detailed narrationand using conversations.