DEVELOPING ALLIANCE CAPABILITIES IN A NEW ERA

Over the past years, unprecedented attention has been paid to alliance management in the academic and management literature. However, failure rates of alliances have remained very high. Nonetheless, research efforts have shown that alliance management can be significantly enhanced by prior alliance experience. Consequently, it has become important for firms to understand how to make use of their alliance experience and how to develop alliance capabilities. On the basis of a global survey among alliance managers, this study aims to reveal recent trends in alliance capability building and tries to uncover novel ways in which firms try to enhance their alliance performance.