Goal Orientation and Consumer Preference for the Status Quo

Journal Article Goal Orientation and Consumer Preference for the Status Quo Get access Alexander Chernev Alexander Chernev Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 31, Issue 3, December 2004, Pages 557–565, https://doi.org/10.1086/425090 Published: 01 December 2004