Engendering Visitor Narrative: The Case of Shaanxi Archaeology Museum

ABSTRACT This study explores the role of museums in shaping individual visitor narratives, using the Shaanxi Archaeology Museum as a case study. It examines how curatorial strategies, particularly integrating digital tools and multimedia, enhance visitor engagement with exhibits, facilitating the creation of meaningful personal narratives. Through a qualitative approach, the research examines visitor narratives and the museum's methods for encouraging narrative engagement. The findings underscore that thoughtful curatorial design can connect personal experiences with cultural content, resulting in profound visitor narratives. This study advocates for dynamic and inclusive museum approaches that enrich the visitor experience and support educational and cultural objectives by fostering co‐creative narratives. The implications suggest that future research explore the long‐term impacts of museum visits on personal narratives, consider a broader range of visitor demographics, and address ethical considerations in narrative documentation.