Pop Cultural Linguistics

Pop cultural linguistics represents an emerging research subfield. It can be conceptualized as a specific type of media linguistics concerned with the study of performed language as represented in various pop culture manifestations, such as music, TV series, movies, comics, cartoons, and video games, among others. Pop culture is thus viewed as a broad category that includes artifacts with a commercial, entertainment-related purpose that are (mass-)mediated, fall within the mainstream, and represent largely fictional and scripted content. Linguists working in pop cultural linguistics explicitly take account of the current social and practical relevance of pop culture and the fact that it is largely a multimodal phenomenon with a strong linguistic component and the potential for affective engagement. Pop cultural linguistics possesses inherent relevance for the broader area of cultural studies, which may benefit from quantitative and qualitative approaches used in linguistics to increase the overall validity of findings and to develop a comprehensive picture of pop culture artifacts. The main object of study in pop cultural linguistics is performed language. While performed language was traditionally sidelined in linguistics due to its alleged “inauthentic” nature, it has gradually been acknowledged as a regular part of everyday language use and thus has been normalized in linguistic study. The increasing availability of resources relevant for pop cultural linguistics, such as language corpora and thematic bibliographies, illustrates the vitality of the field, as does the growing body of research. Research in pop cultural linguistics is methodologically eclectic and commonly adapts approaches and frameworks used in established linguistic subfields, such as sociolinguistics, stylistics, or corpus linguistics. It serves to explore salient topics, such as the linguistic construction of authenticity and identity from a sociolinguistic angle or the representation of politeness from a pragma-stylistic point of view, occasionally also applying a contrastive perspective in terms of performed language vs. natural conversation. Pop cultural linguistics is further characterized by increasing methodological reflection and a growing recognition of the affordances of multimodal analysis, even though these aspects will have to be addressed more explicitly in the future.