可用性
旅游
业务
代理(哲学)
政府(语言学)
优势和劣势
质量(理念)
营销
网站的可用性
广告
政治学
计算机科学
心理学
社会学
语言学
社会心理学
人机交互
认识论
哲学
社会科学
法学
作者
Jaslin Md Dahlan,Awang Rozaimie Awang-Shuib
出处
期刊:The Winners
[Universitas Bina Nusantara]
日期:2011-09-30
卷期号:12 (2): 142-142
标识
DOI:10.21512/tw.v12i2.673
摘要
Demands for tourism websites from worldwide providers is now surging. It is a quality measurement of advertising, information providing and persuasive marketing all in one. The evaluation of website’s usability illuminates the specific strengths and weaknesses of each websites studied. A selection of 39 Asian countries was studied. A criterion for selection was for the country to have an official tourism website hosted and managed by a government agency. This non-commercial study is to ensure the reliability of information. A walkthrough content analysis method was used for the evaluation. The month-long evaluation experiments the seven elements of webs’ features and functions with 44 attributes. Results were varied with highest and lowest scores were tabulated and discussed. Tourism websites that scored the highest overall and categorical sections obviously placed tourism as their main industry of the economy. The study is limited by the availability of the websites during the evaluation period. No re-evaluation on another date was done, as to avoid biasness.
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