The impact of green technology on guest safety: the mediating roles of responsible tourism practices and guest satisfaction

Purpose This research aims to examine the influence of green technology on guest safety in star-rated hotels. It aims to explore the mediating role of responsible tourism practices in this relationship and their subsequent effect on guest satisfaction. Design/methodology/approach The hypothesis was tested using a cross-sectional study design. Green technology, guest satisfaction, responsible tourism practices and guest safety were evaluated using structural equation modelling (SEM) on 322 responses, analysed with AMOS 24 software. Findings Green technology positively influences responsible tourism practices and guest satisfaction, enhancing guest safety perceptions. Responsible tourism practices mediate the relationship between green technology adoption and guest safety. These findings suggest that there is a need of sustainable initiatives and guest-centric approaches in promoting guest safety and satisfaction in hospitality settings. Practical implications This study suggests integrating green technology enhances responsible tourism, guest satisfaction and safety perceptions. Prioritizing responsible tourism and guest satisfaction directly improves safety perceptions. Star-rated hotels can foster loyalty by aligning with sustainability and guest-centric principles for safer, enjoyable environments. Originality/value Although many studies have examined the relationship between green technology and guest safety, few have explored the connections between green technology adoption, responsible tourism practices, guest satisfaction and guest safety, particularly by investigating the mediating roles of responsible tourism practices and guest satisfaction in star-rated hotels.