众包
激励
质量(理念)
共同价值拍卖
领域(数学)
计算机科学
营销
业务
数据科学
微观经济学
经济
万维网
认识论
数学
哲学
纯数学
作者
Tracy Xiao Liu,Jiang Yang,Lada A. Adamic,Yan Chen
出处
期刊:Management Science
[Institute for Operations Research and the Management Sciences]
日期:2014-03-07
卷期号:60 (8): 2020-2037
被引量:242
标识
DOI:10.1287/mnsc.2013.1845
摘要
To explore the effects of different incentives on crowdsourcing participation and submission quality, we conduct a randomized field experiment on Taskcn, a large Chinese crowdsourcing site using mechanisms with features of an all-pay auction. In our study, we systematically vary the size of the reward as well as the presence of a soft reserve, or early high-quality submission. We find that a higher reward induces significantly more submissions and submissions of higher quality. In comparison, we find that high-quality users are significantly less likely to enter tasks where a high-quality solution has already been submitted, resulting in lower overall quality in subsequent submissions in such soft reserve treatments. Data, as supplemental material, are available at http://dx.doi.org/10.1287/mnsc.2013.1845 . This paper was accepted by Uri Gneezy, behavioral economics.
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