The Availability Heuristic and Perceived Risk

Journal Article The Availability Heuristic and Perceived Risk Get access Valerie S. Folkes Valerie S. Folkes Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 15, Issue 1, June 1988, Pages 13–23, https://doi.org/10.1086/209141 Published: 01 June 1988 Article history Received: 01 April 1986 Revision received: 01 September 1987 Published: 01 June 1988