Unpacking ‘baby man’ in Chinese social media: a feminist critical discourse analysis

This paper argues that the proliferation of the new term 'baby man' has an impact on reconstructing established gender relationships and resisting China's authoritarian political power in a highly-censored online environment. This study employs feminist critical discourse analysis to investigate how Chinese feminism adopts the discursive construction of 'baby man' and how they echo the complex historical and sociocultural backgrounds through a case study of 43 posts containing 'baby man' on Chinese social media. The finding suggests that the term 'baby man' is employed in discursive strategies, namely, double irony, the blunt resistance against both gender and power relationships that deconstruct the heteropatriarchal gender norm through the mother – son female gaze and contempt for the nation's past and current population policy. It argues that despite perennial censorship, these three discursive strategies help reconstruct the extant gender hierarchy backed by conservative Confucianist ethics and represent a grassroots challenge to the political authoritarianism indoctrinated by the state.