Research on Financial Performance under Disney’s Asset-Light IP Operation Mode

In the stage of global new economic development deeply empowered by technology, the asset-light mode is being adopted and promoted by an increasing number of enterprises. On the basis of summarizing the existing literature, this paper discusses the related concepts of the asset-light operation mode, and takes Disney as the research object, selecting its financial data from 2020 to 2024 to explore the actual utility and implementation effects of the asset-light IP operation mode on corporate financial performance. The study finds that Disney has successfully achieved a strategic transformation from heavy assets to light assets through measures such as brand value accumulation, content innovation drive, and diversified industrial chain synergy. Significant improvements have appeared in profitability, operational capability, solvency, and growth capability, but it still faces inventory and short-term solvency pressures. In response, this paper proposes the following targeted suggestions: first, strengthen inventory management to enhance the efficiency of asset-light operations; second, optimize working capital to improve cash flow turnover efficiency; third, synergize the IP ecosystem to continuously enhance profitability.