操作化
结构方程建模
创业导向
市场导向
营销
方向(向量空间)
业务
集合(抽象数据类型)
测量数据收集
知识管理
创业
计算机科学
数学
哲学
统计
几何学
认识论
财务
机器学习
程序设计语言
作者
Bhavika Bali,Rakesh Mohan Joshi
标识
DOI:10.1177/09721509231163015
摘要
The digital orientation of startups represents a set of distinct behavioural dimensions emphasizing on planned adoption of digital technology. However, how startups become digitally oriented is unclear. Analysing the factors leading to adopting digital orientation can help startups learn the facets of strategy most influential in driving performance through digital technology use. The study uses the technique of structural equation modelling to establish entrepreneurial, market, technology and learning orientations as the antecedents of digital orientation. Survey data from 350 startup owners in India were collected by operationalizing the theoretical constructs using established scales. Subsequently, the direct impact of digital orientation on financial performance is examined. Further, the research provides implications for practitioners and policymakers.
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