Corporate Social Responsibility as a Vehicle for Ensuring the Survival of Construction SMEs. The Mediating Role of Job Satisfaction and Innovation

The purpose of this article is to analyze the effect of corporate social responsibility (CSR) on performance through the mediating role of job satisfaction and innovation in a sample of 503 Spanish SMEs construction. Developing a partial least squares structural equation modeling (PLS-SEM) to test our hypotheses, the results provide evidence that performance is influenced by CSR, job satisfaction, and innovation. These effects are not only direct and positive but, indirect effects which allow the positive effects of CSR to be enhanced are also obtained. This article by empirically examining the relationship between CSR, job satisfaction, innovation, and performance provides an essential contribution to the literature by filling a gap related to the direct effect of CSR on performance, and the indirect effect by the mediation of job satisfaction and innovation. The findings show significant implications for policymakers and managers. The findings can help managers to invest in CSR, which, by improving the well-being of their employees and the innovative capacity of their company, will lead to better performance and the capacity to adapt to the current changing environment. In addition, our results provide evidence that SMEs with fewer resources should be able to count on public support to carry out CSR practices.