对偶(语法数字)
斯塔克伯格竞赛
业务
晋升(国际象棋)
供应链
背景(考古学)
营销
产业组织
财务
经济
微观经济学
艺术
古生物学
文学类
政治
政治学
法学
生物
作者
Mengwan Li,Miyuan Shan
出处
期刊:Journal of Business & Industrial Marketing
[Emerald (MCB UP)]
日期:2023-01-20
卷期号:38 (11): 2310-2323
被引量:8
标识
DOI:10.1108/jbim-07-2022-0303
摘要
Purpose This paper aims to explore product pricing and green promotion effort policies and further analyzes the influences of financing interest rate, green promotion effort and free-riding behavior on the optimal strategies. Design/methodology/approach Research will be conducted with the aid of Stackelberg game research method, considering that the manufacturer has financial constraints and financing from e-commerce platform, and consumers have dual preferences, based on the two models of no green promotion effort for physical store and green promotion effort for physical store to explore dual-channel green supply chain strategies. Findings This research puts forward the following findings, in the two models: the rise in financing interest rate leads to an increase in wholesale and selling prices of dual channels and a decrease in demand of dual channels. The green promotion effort has a positive impact on wholesale prices, selling prices and demand of dual channels. The rise of free-riding rate makes offline wholesale and selling prices fall, whereas online wholesale and selling prices rise. Originality/value This research results can provide reference for the decision-making in the context of supply chain financing and free-riding.
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