操作化
控制(管理)
复杂度
计算机科学
数据收集
感知
集合(抽象数据类型)
营销
自动化
知识管理
定性性质
业务
数据科学
社会学
心理学
工程类
人工智能
机械工程
社会科学
哲学
认识论
神经科学
机器学习
程序设计语言
作者
Johanna Zimmermann,Kelly D. Martin,Jan H. Schumann,Thomas Widjaja
标识
DOI:10.1016/j.ijresmar.2023.09.004
摘要
New technologies create novel tensions, such as between providing consumers with greater control over their personal data and enhancing the technological sophistication of firms’ offerings (e.g., through automation). Resolving such control-related tensions requires specific, comprehensive conceptualizations and measures of consumers’ perceived data control. Drawing from conceptual notions of control, the authors develop a novel, multistage account of control across consumer–firm data exchanges in various traditional (active and passive) and new, hybrid data disclosure settings. By distinguishing, defining, and operationalizing control activities pertaining to the collection, submission, access, and use of personal data, this article proposes a means to capture consumers’ subjective control perceptions. Study 1, focused on quantitative measure validation, establishes that consumers can distinguish the four data control activities; Study 2, a qualitative account using depth interviews, reveals that consumers identify the four control activities unprompted and across diverse situations. Collectively, these findings present both theoretical and practical implications. This article concludes with a robust set of research directions for an expanded understanding of data control activities in technology-mediated environments.
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