业务流程重组
变革型领导
价值(数学)
数字化战略
独创性
知识管理
钥匙(锁)
业务
数字化
数字化转型
计算机科学
领域(数学)
技术战略
认知计算
数字革命
过程管理
战略管理
营销
管理
数字营销
认知
社会学
经济
电信
纯数学
社交媒体营销
定性研究
神经科学
精益制造
万维网
机器学习
生物
计算机安全
社会科学
数学
作者
Saul J. Berman,Philip Payne
出处
期刊:Strategy & Leadership
[Emerald Publishing Limited]
日期:2018-01-15
卷期号:46 (1): 10-15
被引量:22
标识
DOI:10.1108/sl-10-2017-0096
摘要
Purpose The authors extensive field experience and analysis suggests that the traditional strategy approach is increasingly ill equipped for a business environment that is being radically changed by new digital technology. Design/methodology/approach They explore some of the ways in which strategy development approaches need to be revised to remain relevant in the world of artificial intelligence, digital reengineering and cognitive computing. Findings Digital technology is both a means to tactical advantage and the key to transformational strategic opportunities. Practical implications Today’s strategies need to allow companies to proactively discover what is going to drive customer value, and also spontaneously react to changing market conditions. Originality/value Re-conceptualizing the future with advanced digital technologies -- “Digital Reinvention” -- starts with working with customers to anticipate and characterize what, how, when and where they wish to engage in the future.
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