Organizational Culture Change

Changing an organizational culture, albeit difficult to do, will lead to improved performance when it optimizes the way a firm's culture is aligned with its strategy. Consequently, in the case of strategic changes, particularly relevant in logistics and supply chain management, where the digital transformation will lead to drastic changes, a company's organizational culture may also have to be changed. Against this background we aim to identify how companies today drive their organizational culture change (OCC) efforts. To this end, we conducted qualitative expert interviews with 10 CEOs and senior HR managers of multinational enterprises in Singapore, Thailand, Australia, and the United States and triangulated our findings with a case study from the Australian transportation and logistics company "Toll." Our findings show that the business practices that must be aligned with the company strategy are purpose, vision, and mission, values and beliefs, recruitment and placement, training and development, rewards and recognition, performance management and feedback, and artifacts. We conclude that OCC will happen when these business practices are adequately aligned with a new strategy.