Content Sharing in Global Organization: A Cross-Country Perspective

Even though multilingual content is being oered in country-specic websites, the diculty of propagating content updates between the websites makes content sharing problematic. This study presented a qualitative analysis on collaboration for content sharing in global organizations with the goal of content consistency. Examining content from the content categories revealed patterns of content sharing that resembled the processes of Internationalization, Regionalization and Localization. The integration of patterns of content sharing in collaboration illustrated several benets i) scaling content specicity