Innovative Research on Traditional Chinese Plastic Arts in IP Image Design - Taking Nanchang Fenghuanggou Scenic Area as an Example

In today's society where cultural confidence is established, for the tourism industry in the context of experience economy, IP image is not only a cognitive product for tourist attractions to express their own image, but also an important symbol for striving to create simple and distinctive regional characteristics.This article conducts a case study on excellent IP image design at home and abroad, analyzes and sorts out the current situation and problems of the combination of IP image and regional traditional culture in China, and explores the application of traditional Chinese plastic arts in IP image design methods.This article intends to take the Fenghuanggou Scenic Area in Nanchang as the design object, fully utilizing the activation effect of IP image to explore and study traditional Chinese plastic arts, and combining its characteristics to form a new IP image.On this basis, fully leverage the activation effect of IP image and apply it specifically to derivative products such as illustrations, posters, and exterior packaging.The aim is to demonstrate the effective method of promoting regional culture through IP image design in traditional Chinese plastic arts, thereby endowing Chinese transmission plastic arts with new vitality in contemporary times.