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Get Your Science Out of Here: When Does Invoking Science in the Marketing of Consumer Products Backfire?
26天前
已完结
Get Your Science Out of Here: When Does Invoking Science in the Marketing of Consumer Products Backfire?
26天前
已完结
Get Your Science Out of Here: When Does Invoking Science in the Marketing of Consumer Products Backfire?
1个月前
已完结
The role of the human-robot interaction in consumers’ acceptance of humanoid retail service robots
1个月前
已完结
Something underneath? Using a within-subjects design to examine schema congruity theory at an individual level
1个月前
已完结
Effect of discount frame on consumer responses: moderation of psychological distance and product nature
1个月前
已完结
Impact of AI-generated virtual streamer interaction on consumer purchase intention: A focus on social presence and perceived value
1个月前
已完结
Designer-consumer similarity matters: The effect of AI-designed products on purchase intention
4个月前
已完结
Understanding the joint effects of internal and external anthropomorphic cues of intelligent customer service bot on user satisfaction
4个月前
已完结
What makes an AI device human-like? The role of interaction quality, empathy and perceived psychological anthropomorphic characteristics in the acceptance of artificial intelligence in the service industry
4个月前
已完结
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