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30 积分 2025-12-08 加入
Industry 4.0: a way from mass customization to mass personalization production
13小时前
已完结
The decision to customize and its effect on brand experience
1个月前
已完结
When does customization improve brand attitude?
1个月前
已完结
Effect of the fit between situational regulatory focus and feedback focus on customers' co-design behavior
1个月前
已完结
Consumer–brand relationships and social distance: A construal level theory perspective
1个月前
已完结
Epistemological Jangle and Jingle Fallacies in the Consumer-Brand Relationship Subfield: A Call to Action
1个月前
已完结
Justification Effects on Consumer Choice of Hedonic and Utilitarian Goods
1个月前
已完结
You can’t touch this: Driving purchase justification for hedonic online purchases
1个月前
已完结
Keep it vague? New product preannouncement, regulatory focus, and word-of-mouth
1个月前
已完结
Value from Regulatory Construal Fit: The Persuasive Impact of Fit between Consumer Goals and Message Concreteness
1个月前
已完结