Lv11
20 积分 2025-12-08 加入
Value from Regulatory Construal Fit: The Persuasive Impact of Fit between Consumer Goals and Message Concreteness
1小时前
已完结
Too Exciting to Fail, Too Sincere to Succeed: The Effects of Brand Personality on Sensory Disconfirmation
5天前
已完结
Mass customization: points and extent of apparel customization
10天前
已完结
Anthropomorphizing religious advertising: The moderating role of political ideology
17天前
已完结
Do Materialists Prefer the “Brand-as-Servant”? The Interactive Effect of Anthropomorphized Brand Roles and Materialism on Consumer Responses
23天前
已完结
Choosing Here and Now versus There and Later: The Moderating Role of Psychological Distance on Assortment Size Preferences
1个月前
已完结
The effect of temporal distance on level of mental construal
1个月前
已完结
Will customers buy financial products impulsively? AI-powered chatbots’ recommendations
1个月前
已完结
Identity expressiveness in marketing: review and future research agenda
2个月前
已完结