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290 积分 2025-10-26 加入
Divergent Versus Relevant Ads: How Creative Ads Affect Purchase Intention for New Products
6小时前
待确认
“I’ve never seen anything like it”: Overstatement, understatement and irony
5天前
已完结
Fear or humor? The effects of negatively framed visual hyperbole in advertising
10天前
已完结
EXPRESS: Does Puffery Sell? Evidence from Airbnb
10天前
已完结
Reality or fantasy? How human and virtual influencers can more effectively narrate brand stories
1个月前
已完结
When AI meets centuries-old craftsmanship: the influence of the narrative subject of time-honored brand stories on consumer brand attitude
1个月前
已完结
When AI Fails: The Impacts of Hallucinations and Service Errors on Customer Loyalty and Word of Mouth
1个月前
已完结
How AI appearance shapes consumer responses: the interactive effects of intelligent service agent design, product type and interaction frequency
1个月前
已完结
How corporate social responsibility moderates the relationship between distributive unfairness and organizational revenge: a deontic justice perspective
4个月前
已完结
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