| 标题 |
Divergent Versus Relevant Ads: How Creative Ads Affect Purchase Intention for New Products |
| 网址 | |
| DOI | |
| 其它 |
期刊:Journal of Marketing Research 作者:Hui Jiang; Paul R. Messinger; Yifei Liu; Zhibin Lu; Shuiqing Yang; et al 出版日期:2023-06-29 |
| 求助人 | |
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(2025-6-4)