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1110 积分 2025-03-27 加入
Virtual influencers in the metaverse: Transformative advertising applications for social change and well-being
16天前
已完结
“I Like Community More Than Influencers”: Unraveling the Influence of Followers on Parasocial Interaction and Attachment with Virtual Influencers
16天前
已完结
Virtual influencers as endorsers in hospitality green marketing
16天前
已完结
When digital celebrity talks to you: How human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements
18天前
已完结
Promoting Customer Engagement and Brand Loyalty on Social Media: The Role of Virtual Influencers
18天前
已完结
From Pixels to Action: Virtual Influencers Promoting Pro-Environmental Behavior through Anthropomorphism, Credibility, and Strategic Messaging
18天前
已完结
Effects of human versus virtual human influencers on the appearance anxiety of social media users
1个月前
已完结
Demystifying Computer-Generated Imagery (CGI) Influencers: The Effect of Perceived Anthropomorphism and Social Presence on Brand Outcomes
1个月前
已完结
Close Encounters of the AI Kind: Use of AI Influencers As Brand Endorsers
1个月前
已完结
Virtual influencers’ attractiveness effect on purchase intention: A moderated mediation model of the Product–Endorser fit with the brand
1个月前
已完结
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