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1118 积分 2025-03-27 加入
Green influencers' characteristics: scale development, validation and their impact on followers' behaviors
2天前
已完结
Attractiveness vs similarity: how attributes of AI-based virtual influencers impact credibility, parasocial interaction and purchase intentions of social-media users
2天前
已完结
Do source credibility, green experience, and green brand image shape sustainable consumer behaviour? A PLS-SEM-fsQCA model
2天前
已完结
Why human touch matters in AI-generated advertising: dual pathways to consumer satisfaction
2天前
已完结
Examining the dual fit of virtual endorsements on purchase intention: evidence from PLS-SEM and fsQCA
2天前
已完结
Virtual influencers in marketing: addressing authenticity challenges through anthropomorphism
2天前
已完结
Measuring individual differences in empathy: Evidence for a multidimensional approach
9天前
已完结
Service Robots Rising: How Humanoid Robots Influence Service Experiences and Elicit Compensatory Consumer Responses
9天前
已完结
The Behavioral Consequences of Service Quality
9天前
已完结
Measuring Meaningful Work
9天前
已完结
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