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498 积分 2025-03-27 加入
Leveraging social presence to drive impulsive buying in live shopping: the roles of self-efficacy, psychological ownership and perceived scarcity
24天前
已完结
Virtual influencers in tourism: the roles of language style and social presence
26天前
已完结
Emotional intelligence similarity in service recovery
26天前
已完结
Writing Integrative Literature Reviews: Guidelines and Examples
26天前
已完结
Not a human, not for green? The effectiveness of virtual influencers endorsing green products
27天前
已完结
From pixels to action: Virtual influencers promoting pro-environmental behavior through anthropomorphism, credibility, and strategic messaging
27天前
已完结
Virtual influencers’ attractiveness effect on purchase intention: A moderated mediation model of the Product–Endorser fit with the brand
28天前
已完结
Anthropomorphism in CSR Endorsement: A Comparative Study on Humanlike vs. Cartoonlike Virtual Influencers’ Climate Change Messaging
28天前
已完结
Sustainable Retailing
1个月前
已完结
Virtual influencers as an emerging marketing theory: A systematic literature review
1个月前
已完结
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