Lv3
260 积分 2024-12-16 加入
How does cultural tightness-looseness affect attitudes toward a local vs foreign brand transgression?
16天前
已完结
How does cultural tightness-looseness affect attitudes toward a local vs foreign brand transgression?
20天前
已完结
Final Price Neglect in Multi-Product Promotions: How Non-Integrated Price Reductions Promote Higher-Priced Products
21天前
已完结
Do Consumers Always Spend More When Coupon Face Value is Larger? The Inverted U-Shaped Effect of Coupon Face Value on Consumer Spending Level
21天前
已完结
Mysterious Consumption: Preference for Horizontal (vs. Vertical) Uncertainty and the Role of Surprise
21天前
已完结
Entry decisions for vertically differentiated markets with brand spillovers
21天前
已完结
Brand Teasing: How Brands Build Strong Relationships by Making Fun of Their Consumers
1个月前
已完结
The discount consolidation effect: How brands can present quantity discounts more effectivel
1个月前
已完结
The Enrichment Economy: Market Dynamics, Brand Strategy, and Ethics
1个月前
已完结
Marketing Self-Improvement Programs for Self-Signaling Consumers
2个月前
已完结
皖公网安备34019202002308
