Lv4
620 积分 2025-12-30 加入
Do You See What I See? Perceptions and Effects of Image–Text Congruency in Online Climate Change News
1个月前
已完结
Japanese National Basketball Association Fans and Social Media Acceptance: Exploring the Role of Brand Respect
1个月前
已完结
#WeTheNorth: Examining an Online Brand Community Through a Professional Sport Organization’s Hashtag Marketing Campaign
1个月前
已完结
Building value co-creation with social media marketing, brand trust, and brand loyalty
2个月前
已完结
Consumer engagement in social media brand communities: A literature review
2个月前
已完结
Inspire me, please! The effect of calls to action and visual executions on customer inspiration in Instagram communications
2个月前
已完结
Megaproject Branding on Social Media from the Lens of Information Content and Information Diffusion
2个月前
已完结
Do you create your content yourself? Using generative artificial intelligence for social media content creation diminishes perceived brand authenticity
3个月前
已完结
Does human value-expressive brand anthropomorphism on social media lead to greater brand competitiveness?
4个月前
已完结
皖公网安备34019202002308
