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790 积分 2025-12-30 加入
Do You See What I See? Perceptions and Effects of Image–Text Congruency in Online Climate Change News
4个月前
已完结
Japanese National Basketball Association Fans and Social Media Acceptance: Exploring the Role of Brand Respect
4个月前
已完结
#WeTheNorth: Examining an Online Brand Community Through a Professional Sport Organization’s Hashtag Marketing Campaign
4个月前
已完结
Building value co-creation with social media marketing, brand trust, and brand loyalty
4个月前
已完结
Consumer engagement in social media brand communities: A literature review
4个月前
已完结
Inspire me, please! The effect of calls to action and visual executions on customer inspiration in Instagram communications
4个月前
已完结
Megaproject Branding on Social Media from the Lens of Information Content and Information Diffusion
4个月前
已完结
Do you create your content yourself? Using generative artificial intelligence for social media content creation diminishes perceived brand authenticity
6个月前
已完结
Does human value-expressive brand anthropomorphism on social media lead to greater brand competitiveness?
6个月前
已完结
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