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406 积分 2025-09-05 加入
Empowerment and Psychological Ownership in Brand Communities: A Pathway to Brand Advocacy
1小时前
已完结
Understanding the participation of passive members in online brand communities through the lens of psychological ownership theory
1小时前
已完结
Collective Psychological Ownership Leverages Feedback-Seeking for New Venture Performance
3天前
已完结
The Two Routes of Collective Psychological Ownership: Rights and Responsibilities Explain Intentions to Exclude Outsiders and Engage in Stewardship Behavior
3天前
已完结
Engaging users in the sharing economy: individual and collective psychological ownership as antecedents to actor engagement
3天前
已完结
EXPRESS: Psychological Ownership and Territorial Behaviors in Rental Transactions: Why “Who” You Rent from Matters
1个月前
已完结
In the eye of the (fire)storm: better safe or sorry? Crisis communication strategies for managing virality of online negative brand-related content
1个月前
已完结
Value Creation (vs Value Destruction) as an Unintended Consequence of Negative Comments on [Innocuous] Brand Social Media Posts
1个月前
已完结
Fueling and cooling firestorms: how online community members enable and disable online negative e-WOM
1个月前
已关闭
Exploring online consumer review-management response dynamics: A heuristic-systematic perspective
1个月前
已完结
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