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1080 积分 2023-09-15 加入
EXPRESS: The Slang Paradox: Connecting or Disconnecting with Consumers?
13天前
已完结
EXPRESS: How Awe in Marketing Communications Decreases Consumer Preferences for Limited Edition Products
13天前
已完结
EXPRESS: Artificial Intelligence on Call: The Physician's Decision of Whether to Use AI in Clinical Practice
13天前
已完结
A Matter of Taste: Seeking Uniqueness in the Metaverse Consumption
18天前
已完结
It feels special: how nonalignable attributes enhance product evaluation
1个月前
已完结
The effects of brand heritage and brand innovation on extended product purchase intentions for corporate heritage brands: a ying–yang perspective
1个月前
已完结
Music as a shaping agent of brand meaning: the case of BZRP Music Session #53
1个月前
已完结
Do brand allyship efforts in the black American community require financial investment?
1个月前
已完结
Marketplace icons and iconic brands: exploring place in the myth-making process
1个月前
已完结
The emergence of virtual influencers: a shift in the influencer marketing paradigm
1个月前
已完结
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