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200 积分 2025-08-21 加入
The Glossy Premium: Effects of Product Glossiness on Consumer Judgments of Firsthand and Secondhand Products
5天前
已完结
Danmaku consistency reduces consumer purchases during live streaming: A dual‐process model
7天前
已完结
The Impact of AI-Powered Ad Customization: Exploring the Impact of Engagement, Psychological Ownership, Responsibility, and Attitude on Behavioral Intentions
7天前
已完结
EXPRESS: The Impact of a Horizontal Versus Vertical Product Display on the Attraction Effect
8天前
已完结
The effort heuristic
10天前
已完结
Fast Fashion Consumption Signals Low Self-Control
10天前
已完结
Examining the effect of AI advertising involvement disclosure on advertising value and purchase intentions
14天前
已完结
Rethinking Marketing Knowledge Protection: Hidden Costs and Uncertain Benefits
18天前
已完结
Let Me Show You What Your Tips Can Do! Materially Referenced Tip Recommendations Prompt Tipping
20天前
已完结
The Collective Identity Effect: How Group-Level Identity Influences Individual Behavior
21天前
已完结