| 标题 |
EXPRESS: Why are products so similar despite diverse consumer needs? The interplay between advertising and horizontal product differentiation |
| 网址 | |
| DOI | |
| 其它 |
期刊:Journal of Marketing Research 作者:Amit Pazgal; David Soberman; Raphael Thomadsen 出版日期:2026-10-16 |
| 求助人 | |
| 下载 | 求助已完成,仅限求助人或该文件上传人下载。 |
PDF的下载单位、IP信息已删除
(2025-6-4)