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Incongruity of Luxury Brand Extension for Chinese Consumers
5个月前
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The Effects of Incongruent Product Attributes and Message Arguments on New Product Evaluation
5个月前
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The Influence of Product Color Names on Product Evaluation: The Role of Incongruity of Color Names and Construal Level
5个月前
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Relational and item-specific information in memory
5个月前
已完结
Are Apologies Always the Best Policy? Apologies for Service Failures Backfire When Consumers Are Not Aware of the Failure
7个月前
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When and Why Consumers (Erroneously) Believe Income Impacts the Enjoyment of Consumption Experiences
7个月前
已完结
Are Apologies Always the Best Policy? Apologies for Service Failures Backfire When Consumers Are Not Aware of the Failure
7个月前
已关闭
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