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460 积分 2026-06-11 加入
Effect of Rich Electronic Word of Mouth (eWOM) to Predict Online Purchase Intention in Indian Context Using the Cognitive Theory of Multimedia Learning and SEM-FsQCA
1天前
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Emerging Sources, Formats, Channels, Devices, and Audiences in Modern eWOM Communications
1天前
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How AI appearance shapes consumer responses: the interactive effects of intelligent service agent design, product type and interaction frequency
1天前
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Who can effectively use human digital twins? The roles of streamer category and format in shaping livestream interaction
1天前
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Interactive personalization and consumer adoption of generative AI word-of-mouth: an emotional arousal perspective
1天前
已完结
Do clothes speak louder than words? Verbal and non-verbal communication cues in avatar-consumer interaction
1天前
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Wearer dependency meets presentation mode: how model-worn versus product-only images affect liking through information diagnosticity and mental simulation
1天前
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How Much Self-Referencing Is Enough
1个月前
已完结
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