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800 积分 2025-10-12 加入
Advertising during COVID-19: Exploring Perceived Brand Message Authenticity and Potential Psychological Reactance
13天前
已完结
The effects of match-ups on the consumer attitudes toward internet celebrities and their live streaming contents in the context of product endorsement
13天前
已完结
Effects of Background Fitting of e-Commerce Live Streaming on Consumers’ Purchase Intentions: A Cognitive-Affective Perspective
13天前
已完结
Everyday social interactions and intra-individual variability in affect: A systematic review and meta-analysis of ecological momentary assessment studies
13天前
已完结
Social‐oriented versus task‐oriented streamer interaction styles on live streaming e‐commerce: Empirical research in China
13天前
已完结
Understanding consumer impulse buying in live streaming commerce: a streamer communication style and consumer’s language literacy perspectives
13天前
已完结
Impact of Social Interaction on Customer Engagement in China's Social Commerce-A Moderated Chain Mediation Model
13天前
已完结
Fancying the New Rich and Famous? Explicating the Roles of Influencer Content, Credibility, and Parental Mediation in Adolescents' Parasocial Relationship, Materialism, and Purchase Intentions
13天前
已完结
Influencers' intimate self-disclosure and its impact on consumers' self-brand connections: scale development, validation, and application
13天前
已完结
Influence of livestreamers' intimate self-disclosure on tourist responses: The lens of parasocial interaction theory
13天前
已完结
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