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[高分] 书籍(章节) Value-Percept Disparity: An Alternative to the Disconfirmation of Expectations Theory of Consumer Satisfaction
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Author: Westbrook & Reilly Chapter title: Value-Percept Disparity: An Alternative to the Disconfirmation of Expectations Theory of Consumer Satisfaction Editor: R. P. Bagozzi & A. M. Tybout (Eds.), Book : Advances in Consumer Research, Vol. 10 page: (pp. 256–261). publisher: Ann Arbor, MI: Association for Consumer Research. |
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(2025-6-4)