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On the mental accounting of restricted-use funds: How gift cards change what people purchase
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https://doi.org/10.1093/jcr/ucv045 Reinholtz, N., Bartels, D. M., & Parker, J. R. (2015). On the mental accounting of restricted-use funds: How gift cards change what people purchase. Journal of Consumer Research, 42(4), 596-614. |
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