| 标题 |
How brand coolness influences customers’ willingness to co-create? The mediating effect of customer inspiration and the moderating effect of customer interaction
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| 其它 | Zhang, F., Li, H., Xue, Z., & He, J. (2024). How brand coolness influences customers’ willingness to co-create? The mediating effect of customer inspiration and the moderating effect of customer interaction. Journal of Brand Management, 31(6), 632-648. |
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(2025-6-4)
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