| 标题 |
What leads to consumer engagement towards short-form videos on Douyin? The moderating role of brand type |
| 网址 | |
| DOI | |
| 其它 |
期刊:International Journal of Advertising 作者:Xuebing Dong; Junlan Xie; Nannan Xi; Junyun Liao; Shun Xie 出版日期:2026-05-17 |
| 求助人 | |
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(2025-6-4)