| 标题 |
The impact of perceived manipulation, motives, and ethicality in cause-related marketing: a CRM+ model |
| 网址 | |
| DOI | |
| 其它 |
期刊:The Journal of Marketing Theory and Practice 作者:Nathan W. Twyman; Sarah M. Stanley; Cassandra C. Elrod; Tamara Masters 出版日期:2022-07-22 |
| 求助人 | |
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(2025-6-4)