| 标题 |
[高分]
 Symbolic Repertoires for City Branding Beyond Casinos: The Case of Macau 相关领域
幻想
修辞
象征性的
主题（计算）
社会学
具身认知
技术融合
广告
符号收敛理论
趋同（经济学）
国家品牌
美学
媒体研究
心理学
艺术
文学类
政治学
语言学
认识论
公共关系
计算机科学
业务
万维网
操作系统
哲学
经济增长
经济
计算机安全
钥匙（锁）
精神分析
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| 网址 | |
| DOI | |
| 其它 |
Wu Mei & Zhao Ying Pages 415-433 | Published online: 01 Nov 2017 ABSTRACT： This study attempts to identify the symbolic artifacts shared by Chinese and English media in regard to cultural and historical representations of Macau beyond its known image as a casino city. It applies Symbolic Convergence Theory (SCT) and Fantasy Theme Analysis (FTA), aiming to provide a new operational method for textual analysis of Macau city branding. It examines fantasy themes embodied in media reports, blog articles and promotion materials, which were collected from three media types, namely earned media, shared media and owned media. Then the symbolic realities in varied media are compared. This research has identified 11 fantasy themes that have nongaming elements. We found the symbolic pictures of Macau represented in various media types to be different. The rhetoric of the themes was just flowing on the surface of the senses, and hardly ignites a deeper and enduring emotion for brand recognition. |
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