| 标题 |
When Two Wrongs Make a Right: Using Conjunctive Enablers to Enhance Evaluations for Extremely Incongruent New Products |
| 网址 | |
| DOI |
10.1093/jcr/ucx106
doi
|
| 其它 |
期刊:Journal of Consumer Research 作者:Theodore J. Noseworthy; Kyle B. Murray; Fabrizio Di Muro 出版日期:2017-10-02 |
| 求助人 | |
| 下载 | 求助已完成,仅限求助人或该文件上传人下载。 |
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(2025-6-4)