| 标题 |
A CONSUMER RESPONSE FRAMEWORK FOR NEGATIVE PUBLICITY-SUGGESTIONS FOR RESPONSE STRATEGIES
针对应对策略的负面公开建议的消费者应对框架
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| DOI |
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| 其它 | Sherrell, D. L., & Reidenbach, R. E. (1986). A consumer response framework for negative publicity: Suggestions for response strategies. AkronBusiness and Economic Review, 17(2), 37–43. |
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