| 标题 |
The Dynamic Impact of Product-Harm Crises on Brand Preference and Advertising Effectiveness: An Empirical Analysis of the Automobile Industry |
| 网址 | |
| DOI | |
| 其它 |
期刊:Management Science 作者:Yan Liu; Venkatesh Shankar 出版日期:2015-03-27 |
| 求助人 | |
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(2025-6-4)