The impact of #beauty and #self-compassion tiktok videos on young women’s appearance shame and anxiety, self-compassion, mood, and comparison processes

This study examined the impact of exposure to beauty, self-compassion, and travel (control) TikTok videos on young women's face-related appearance shame and anxiety, self-compassion, mood, upward appearance comparisons and thoughts. Undergraduate women (N = 115) were randomly assigned to view one of three compilation TikTok videos on either beauty tips, self-compassion strategies, or travel destinations. Upward appearance comparisons and thoughts were assessed at post-test only given the items related to video exposure; all other measures were assessed at pre- and post-test. Controlling for pre-test measures, results showed that face-related appearance shame and anxiety, and negative mood were higher, whereas self-compassion was lower in the beauty group relative to the travel control and self-compassion groups. Self-compassion was higher in the self-compassion group relative to the travel control. Women in the beauty group reported more upward appearance comparisons and appearance thoughts relative to women in the travel control and self-compassion groups. The self-compassion group reported more appearance thoughts relative to the travel control. Findings contribute to prior research by showing that brief exposure to beauty TikToks may have a negative effect on how young women feel about their appearance, but also how self-compassion videos may help young women feel more compassionate toward themselves.