Mobile Applications in Tourism: A Tale of Two Perspectives

The evolution of mobile devices has allowed the development of features, such as mobile applications (apps), which have contributed to making tourism services and destinations more accessible, significantly changing consumer habits. Currently, apps made available by mobile devices occupy a prominent place in the daily lives of individuals. Thus, the objective of this paper is, on the one hand, to understand the use and satisfaction of mobile applications in the context of tourist trips carried out by the Portuguese and, on the other hand, to know the offer of tourism-related apps available on the Google Play Store and App Store. For that, a quantitative methodology was applied, through the development and application of a survey through social media, between December 21, 2020 and January 8, 2021, and the quantification and description of travel and tourism Apps available in online stores in January 2021. In general, it can be observed that the respondents are knowledgeable and users of travel-related apps, especially in accommodation, navigation, and lodging field. The study offers a valuable contribution to the knowledge of consumer behavior in tourism and the app market.