Innovation can balance environmental objectives while enhancing economic efficiency. However, its policy dimension has largely been overlooked. Leveraging financial instruments to promote technological innovation has become a primary policy tool. This study treats China’s pilot policies on technology finance integration as a quasi-natural experiment and constructs a multi-period difference-in-differences model with 5434 panel datapoints from 286 cities between 2005 and 2023. Within the environmental Kuznets curve theoretical framework, we examine the impact of technology finance policies on urban carbon emissions. The findings reveal that these policies significantly curb urban carbon emissions. Heterogeneity analysis shows stronger effects in large, non-resource-dependent eastern cities than in others. Mechanism tests indicate that these policies primarily generate green value through technological innovation and industrial structure upgrading, with the latter demonstrating a significantly stronger effect than the former. Our findings regarding the outstanding role of industrial structure upgrading may challenge and reorient the literature’s general focus on green technologies. This study employs economic principles to offer new insights into innovation’s effective balancing of economic growth and sustainability, broadening discussions about the green value of financial policy tools.