Triggering Creative Self‐Efficacy to Increase Employee Innovation Behavior in the Hospitality Workplace

This study investigated how creative personality, psychological empowerment, and job stress affect creative self‐efficacy and innovative behavior in hospitality employees. A hypothesized moderating role of knowledge‐sharing role in the relationship between creative self‐efficacy and innovative behavior was also tested. Three hundred and thirty‐nine employees and 89 supervisors employed by International Tourist Hotels in Taiwan participated in the study. A structural equation modeling analysis indicated that creative self‐efficacy significantly mediates the effects of creative personality and psychological empowerment on innovative behavior in the hospitality industry. The positive effect of creative self‐efficacy on innovative behavior was larger in high knowledge‐sharing work environments than in low knowledge‐sharing work environments. Theoretical and practical implications are further discussed.