Harmonizing quality and sustainability: a comprehensive analysis of total quality management and green manufacturing practices in small and medium-sized enterprises

Purpose The purpose of this study is to explore the association between total quality management (TQM) and green manufacturing practices (GMP). Design/methodology/approach The study used a rigorous methodology to investigate the association between TQM and GMP in small and medium-sized enterprises (SMEs) located in Bengaluru, India. A questionnaire method was used in this research. Data were collected from 448 participants working in SMEs in Bengaluru. Exploratory factor analysis, confirmatory factor analysis and Cronbach’s alpha values are used to validate the instrument, and the structural equation modelling (SEM) is used to check the relationship between TQM and green manufacturing. Findings SEM confirmed a significant and positive association among TQM and GMP. The identified factors within TQM, including customer focus (CF), human resource management, information and analysis, leadership styles, process management and strategic planning (SP), highlighted the multifaceted nature of TQM practices influencing green manufacturing. Factors identified within GMP included green management, green process and green production. These factors represent key dimensions in the adoption of environmentally accountable manufacturing practices. Practical implications The findings suggest that assimilating environmental sustainability into quality management frameworks, particularly in areas such as leadership, SP and CF, can catalyze the adoption of GMP initiatives in SMEs. Originality/value This study’s originality lies in its association of TQM and GMP in SMEs located in Bengaluru, India. The comprehensive validation process, identification of specific TQM and GMP factors and practical implications contribute to the unique insights presented, making it a distinctive contribution to the field.