Opportunities and Strategies for Promoting Cultural Tourism Industry on Small Screens in the New Media Perspective—Take Zibo Barbecue out Circle as an Example

With the deepening development of information technology and digital wave, new media has become one of the important means to promote the image of the city, and in the process of dissemination, the small screen has gradually become a channel for market promotion and advertising. In March this year, with "grill + cakes + dipping sauce" barbecue soul "three-piece", Zibo Barbecue in the social media suddenly burst into flames, a short period of time so that the traditional industrial city of Zibo active in the public eye. The purpose of this paper is to take Zibo Barbecue out of the circle as an example, by analyzing the opportunities for Zibo to successfully shape the city image in the new media era, exploring the communication strategy of small screen to help Zibo city image shaping, and finally proposing the practical guidance of small screen to promote the cause of culture and tourism industry under the new media perspective.