A Roadmap for Navigating Phenomenon-Based Research in Management

McNamara and Schleicher have identified four principal paths for contributing to the Journal of Management (JOM): theoretical insights, phenomenon-driven research, research methodologies, and review papers. This editorial focuses on phenomenon-based research, emphasizing its potential for enhancing management knowledge by offering a nuanced understanding of real-world phenomena. Unlike traditional approaches, phenomenon-based research prioritizes the complexity of phenomena over the immediate generation of theoretical contributions. Grounded in established theory, phenomenon-based research utilizes the phenomenon itself as the primary source of insight, facilitating the development of relevant organizational frameworks. We propose a multistep framework encompassing phenomenon selection, framing, data collection, and study constraints, highlighting criteria—Pertinence, Reach, Insightfulness, Magnification, and Expediency (PRIME)—to guide scholars in identifying meaningful phenomena. Additionally, we discuss constraints that may limit research, including cultural, logistical, ethical, academic, and resource-related challenges (CLEAR). By addressing these considerations, we encourage management scholars to explore diverse and impactful phenomena, ultimately aiming to position JOM as a leading platform for phenomenon-based research and its contributions to real-world organizational challenges. This editorial advocates for a balanced approach that values both theory-driven and phenomenon-driven research in advancing management scholarship.