From Stigma to Support: “Black-Owned” Labels and Expertise Stereotypes in Cannabis and Psychedelics Markets

柱头(植物学) 大麻 心理学 社会心理学 广告 业务 精神科
作者
Chethana Achar,Nidhi Agrawal,Keyaira Lock
出处
期刊:Journal of Consumer Research [Oxford University Press]
卷期号:52 (5): 1000-1021 被引量:2
标识
DOI:10.1093/jcr/ucaf022
摘要

Abstract We examine the effect of “Black-owned” labeling on cannabis and psychedelic brands, in context of the stigmatized and risky nature of the drugs category. Building on prior studies examining social justice or discrimination, we introduce an expertise stereotype framework. As study 1, we surveyed 37 Black professionals in the drugs industry about expectations regarding “Black-owned” labels, as juxtaposition to consumer responses in the following studies. In study 2, we measured expertise stereotypes about Black and women entrepreneurs across various product types. Utilizing these findings, we contrasted the effect of “Black-owned” labels on cannabis versus candy products in study 3. “Black-owned” labeling increased Black participants’ intentions to consume candy, but not cannabis; and the pattern reversed for White participants such that “Black-owned” labeling increased their intentions only for cannabis. Whereas out-group members’ response is consistent with expertise stereotypes, in-group members’ support does not extend to the stigmatized category. In study 4, field ad campaigns revealed that “Black-owned” (vs. no) label increases click-through by 21% on a psychedelics ad, while a “Woman-owned” (vs. no) label reduces by 15%, consistent with expertise stereotypes. These findings advance the discourse on ownership labeling and provide insight into nuanced consumer responses in this category.
最长约 10秒,即可获得该文献文件

科研通智能强力驱动
Strongly Powered by AbleSci AI
科研通是完全免费的文献互助平台,具备全网最快的应助速度,最高的求助完成率。 对每一个文献求助,科研通都将尽心尽力,给求助人一个满意的交代。
实时播报
1秒前
1秒前
2秒前
2秒前
徐丽发布了新的文献求助10
2秒前
5秒前
5秒前
lixinglei发布了新的文献求助10
5秒前
6秒前
zzz发布了新的文献求助10
7秒前
归海浩阑发布了新的文献求助30
7秒前
充电宝应助山蒲采纳,获得10
7秒前
李健的小迷弟应助nitsuj采纳,获得10
8秒前
8秒前
高小羊完成签到,获得积分10
8秒前
慕青应助科研顺采纳,获得10
8秒前
果果完成签到,获得积分10
9秒前
9秒前
nuliyu121发布了新的文献求助10
10秒前
10秒前
11秒前
烟花应助WakinLEO采纳,获得30
11秒前
11秒前
能干飞风发布了新的文献求助10
11秒前
11秒前
CipherSage应助科研通管家采纳,获得10
13秒前
香蕉觅云应助科研通管家采纳,获得10
13秒前
李爱国应助科研通管家采纳,获得10
13秒前
13秒前
cdercder应助科研通管家采纳,获得10
14秒前
完美世界应助科研通管家采纳,获得10
14秒前
MozzieMiao应助科研通管家采纳,获得20
14秒前
14秒前
李爱国应助科研通管家采纳,获得10
14秒前
Zx发布了新的文献求助10
14秒前
英姑应助科研通管家采纳,获得10
14秒前
小二郎应助科研通管家采纳,获得10
14秒前
CodeCraft应助科研通管家采纳,获得10
15秒前
华仔应助LHR采纳,获得10
15秒前
15秒前
高分求助中
(应助此贴封号)【重要!!请各用户(尤其是新用户)详细阅读】【科研通的精品贴汇总】 10000
内視鏡的に摘除しえた十二指腸乳頭部腫瘍の2例 660
On nonlinear stability of contact discontinuities. In: Hyperbolic problems: theory, numerics, applications (Stony Brook, NY, 1994) 510
Management and the Arts 510
Matrix Methods in Data Mining and Pattern Recognition Second Edition 510
微电子器件实验教程 400
The Neuroscience of Language 400
热门求助领域 (近24小时)
化学 材料科学 医学 生物 纳米技术 工程类 有机化学 化学工程 生物化学 计算机科学 内科学 物理 复合材料 催化作用 细胞生物学 无机化学 光电子学 物理化学 电极 基因
热门帖子
关注 科研通微信公众号,转发送积分 7679423
求助须知:如何正确求助?哪些是违规求助? 9244316
关于积分的说明 19928810
捐赠科研通 7250048
什么是DOI,文献DOI怎么找? 3287332
关于科研通互助平台的介绍 2445196
邀请新用户注册赠送积分活动 2290621